Optylife Offers Middle East a New Vision in High End Eyewear , Jordan | April 19, 2010
The demand for luxury eyewear remains strongly in focus
despite uncertain economic times. For those who demand quality lenses and sunglasses,
Kefan Optics, the most trusted name in the region's optical world, announces expansion
in Abdoun, Jordan of its superluxe Optylife boutiques.
Optylife caters to discriminating men and women who seek only the crème de la crème of high-end
eyewear: top designers' most luxurious ranges and difficult-to-find elite brands, all presented in a welledited
collection. They feature carefully edited ranges from the likes of Chopard, Fred, Cartier, Prada,
Bvlgari, Boucheron, Chanel, Dior and Versace to name a few.
Optylife first opened its doors in Kuwait’s exclusive Salhiya Towers complex in 2001. Its brand of
optimal luxury is how being beckoned by the most exclusive retail centers throughout Kuwait and the
Optylife is the latest offering from Kuwait-based Kefan Optics, recognized as the region’s eyewear
leader for 30 years. Kefan is the exclusive manufacturer of premium Nikon optical lenses in the Middle
East, and the area’s lead retailer. Kefan is known for world-class standards and an unmatched record of
Optylife takes these standards to a new level, emerging as the leader in a rarefied niche market: superluxury
eyewear and accessories.
Optylife helps its customers see and be seen with just the right looks for a high-powered lifestyle and all
About Kefan Optics: Kefan Optics has been operating in Kuwait since 1978. Kefan Optics operates
nearly 30 retail branches in luxury shopping malls and local residential areas. Our core business is
concentrated in Kuwait, with other branches in exclusive malls in Dubai, United Arab Emirates, Jordan and
Exciting New Workshop at Vision-X Dubai , Kuwait | April 15, 2010
Nikon/Kefan Optics will host and sponsor one of the exciting
new workshops at this year’s Vision X Dubai show. With a prominent keynote
speaker presenting, this will be both an educational and enjoyable event. There are
also many new and exciting products and events that will be presented at the
exhibition this year.
For over 85 years, Nikon has been trusted and loved for the quality and integrity of
Nikon/Kefan Optics has been exhibiting at Vision-X Dubai since 2006 and year-onyear
with great success. Due to the successful participation, not only has the
customer database increased but three new offices have been opened in Saudi
Arabia to cope with the demand.
"With close to 100 years of experience developing legendary cameras and other
precision optical instruments, Nikon has acquired unparalleled expertise in complex
optics. At Nikon we pride ourselves on being the first to bring landmark technology
to the world of eye wear. At Vision-X Dubai 2010, you’ll discover Nikon's wide range
of lenses, providing the ultimate in quality, comfort and cosmetic appeal. See the
outstanding world of Nikon ophthalmic lenses for yourself." said Claire Hayden,
CEO, Kefan Optics
Stop by and see what new and exciting products Nikon has to offer you this
About Kefan Optics: Kefan Optics has been operating in Kuwait since 1978. Kefan Optics Nikon
Factory is a unique professional, modern yet clinical environment with dedicated specialist manufacturing
and glazing technicians. The most up-to-date technology is employed. Skills are maintained to achieve the
highest standards with frequent training programs.